Subjective qualities, such as emotional value and uniqueness can vary from one viewer to the next. So we suggest that you follow a fact-based price structure when you price your artwork. You should be prepared to explain how and why you set your price, and you should always try to offer works at various price points.

Pricing principles for artists new to the market:

• Price your art based on comparables (comparing your art to what sells, not to what does not sell)
• Set your price similar to other artists with work in similar mediums
• Price your art like a retailer, at two times the cost materials
• Price it at cost of materials plus your hourly rate multiplied by the number of hours spent creating the artwork

Pricing principles for artists with sale history:

• Price your work based on documented accomplishments, sales history and exhibition history
• Make necessary price adjustments to reflect market conditions